Illustration of faces and checkboxes

A Checklist for Choosing a Reputation Management Platform

first published at

It’s a new year when business owners look to make an annual plan. It’s time to make changes and implement new strategies. Make 2022 the year for your business to grow! One of the best ways to take charge of your business is by focusing on your online reputation. Online reputation management platforms or software can save you money, boost your ROI, and improve customer experience.

If you’re new to this topic, you might not know where to start.

Let’s dive into the three steps to finding online review management for your business!

How to Choose the Right Reputation Management Platform

Often you will need to schedule online consultations to choose a reputation management platform.

If you’re new to online review management, don’t sweat it. It’s a relatively new topic, and not everyone knows what it is or why it matters. 

To choose the right services for your business, you need to know why you need them to determine which platform is best for your business.

Think about your needs regarding online review management. Are you having communication issues? Is it hard to keep track of reviews? Understanding why you need this service is part of the first steps.

Identify Your Needs

Before looking up options, consider why you need online review management.

First, make a list. Consider why you need these services. Do you need analytics? Reminders? Will it be managed in-house or through a service? 

The benefit of having a list is you won’t be distracted by services that do not fit your needs. 

It also keeps you focused on what you’re looking for without compromise.

Start Researching Platforms

You need to know what your options are. Make a plan to research all your options and rule out ones that won’t serve your needs or missing crucial features.

We recommend using an Excel sheet or Google Doc to keep track of options and list the differences. 

Narrow down to three options. Why three? It keeps the number small but gives you options. You don’t want to be overwhelmed with too many options that you cannot decide.

Ask Questions

Of course, it’s essential to do your research. Still, we highly recommend contacting the company directly. They will often have account managers or reps that can take you through a demo and answer all your possible questions. 

Reputation management platforms can drastically improve your business. Therefore, don’t hesitate to get all your questions answered before pulling the trigger on your choice.

Why Use Online Reputation Management Platform

It can be overwhelming to invest in online review management, but it can transform your business.

While managing online reviews manually can be challenging, there is technology that can help. Using online reputation software is the easiest way to manage your online reviews. Plus, it frees up extra time to attend to your business and provide excellent customer service. 

Online reputation software, like JTL Marketing, monitors all online reviews on all platforms. It allows for immediate attention to help reduce negative consequences. Your customers can get their issues resolved while protecting your online presence.

Whether you choose to manage online reviews or utilize online reputation software, you will have to consider your online presence to keep your business running.

It’s time to take charge of your online reviews! If you’d like some help, schedule a demo today!